Has the music industry really lost out?
The music industry today is an 'oligarchical' organised business [52] with over 70 percent of the global market controlled by five major corporations. The possibilities for newcomers in the business are few. MP3 was so undesirable because it represented an application of technology unanticipated by the industry. Given the industry's history of taking advantage of new technologies, how will it use the Internet?
The future of the business is closely related to computer technology and the World Wide Web. The Internet provides opportunities to expand markets, transport goods more easily and hence increase sales, and consequently provide for more profitable results. New computing developments and environments will make the consumption of music easier than ever while at the same providing products of a much higher quality:
"Systems are being put in place in stores to allow music (be it entire albums or individuals songs) to be downloaded and burned to CD, DVD or minidisk. Sony, for instance, is making nearly 4,000 titles from its back catalogue available in this fashion, including many out-of-print titles ... Sony's agreement with Digital-On-Demand provides a means by which entire albums or individual songs can be downloaded and burned onto a 'custom' CD for the consumer in a retail store ... We may witness a change in development of albums, as a result, and potentially a resurgence in the notion of a 'single',