SocialComputing

1. Introduce the purpose of social media

2. Be responsible for what you write

3. Be authentic

smart business to have a social media policy

social media policy that sets the foundation of your expectations, empowers your employees to tweet or blog without fear, rewards social media problem-solving, and educates staff on things to avoid in both personal and professional status updates.

What to steal: Moderation guidelines Why? Intel does a good job at breaking down why bad or negative content should not be moderated unless it’s offensive .

NFL has a Twitter policy, Barneys New York (visited by many a Greengrass patron) does not.

Spiffbox is looking to shake up social networking by rewarding its users with cash for participating.

Spiffbox utilizes Facebook Connect and Twitter and is meant to build on top of pre-existing social networks instead of trying to build their own unique user base. Instead of trying to be another communication platform for you and your friends, it is intended to help you engage with people outside of your social graph. The focus here is on expert advice as well as career promotion and advancement.

We are starting to see a trend of social-networking sites rewarding users for their actions.

BlueShirtNation: Success from Risking Failure

the Internet has changed considerably in the last half-decade and that those changes have reached a tipping point that’s enabling brand new business models, unleashing a wave of innovative products, influencing public behavior on a large scale, and in particular, resulting in entirely new types of online businesses.

Today’s World Wide Web is a larger ecosystem and with far more brainpower and activity that any single organization could ever hope to match.

Web 2.0 in the enterprise: Strategic or tactical? For many managers and workers however, these great and historical shifts are beyond their scope or mandate, and they just want incremental improvements to their area of the business and avoid obsolescence. In fact, this is currently one of the more sustained and germane aspects of Web 2.0 for most businesses in the short term and is an important part of Web 2.0 in the enterprise story. Most organizations will be focusing on tactical experiments and pilot efforts as they begin to dabble with Web 2.0 and see how they can apply it to their local corporate culture and unique business situations. But whether one is looking at completely transforming a business at a strategic level, or just applying a few Web 2.0 techniques to a corner of a business that can benefit from it, the message is clearer and clearer business leaders: Significant change is afoot and now is the time to start looking hard at how to embrace it.

Social networking driving mobile data boom

Forget music and video downloads, social networking is driving the growth explosion in mobile data usage, analysts said today.

People:  The talkers, authors, contributors – empowerment of the individual. Places:  All the diverse venues the conversations can take place in. Process:  What collaboration (and moderation) you enable, how you entitle contributor types and how you integrate with existing systems. Platform:  Where and how you tie together the places, processes, people (identity/privacy) and privileges. Patterns:  Presenting, tracking, filtering, measuring, monitoring and decision support.

The IntelBuilder platform provides an opportunity to publish content and updates on corporate websites and automatically submit it across all major networking sites such as Twitter and Facebook; and major bookmarking sites such as Digg and Delicious with one click. The platform also allows distributing content to Google News and other major news and media providers automatically. Additionally, IntelBuilder lets users effectively manage their readership and subscription and monitor website traffic and statistics

web-based software solutions that help businesses of all sizes to enhance productivity by increasing efficiency and overall profitability.

Get a freakin’ clue – 49 compelling facts about Social Media

Social Media has overtaken porn as the #1 activity on the web.

We no longer search for the news – the news finds us.

The Olympic movement needs to learn from the likes of YouTube or risk losing young viewers for life, IOC members were told Monday.

let them play - with your content, your assets - in their own way

He urged sports to let passionate fans buy access to archive footage, and held up Major League Baseball as an example of how to make money online.

very important conversation happening right now in organizations around the world. It's how those companies are going to make the transition from traditional 1-to-1 relationships with their partners and customers to a one-to-many community relationship where the company is only another member of an endless ongoing conversation.

This conversation will be the very lifeblood of companies in the future and consist of all the ideas, concerns, solutions, news, learning, product development, sales, marketing, customer service (i.e. the fundamental fabric of the organization) taking place between anyone, anywhere who feels they have a stake.

Major Fortune 500 organizations have started this process. Sears and Kmart launched social sites this week (see a good discussion of this topic on Friendfeed) directly aimed at beginning the journey of becoming social businesses. Limited visions but probably the right direction.

GE Nails the Internal Social Network

companies interested in Facebook-like benefits, but concerned about security and other issues

while internal networks tend to be more secure and functionally robust than external networks, they still face challenges, including ensuring they deliver business value and overcoming cultural barriers.

How an internal social network can dramatically reduce turnover

Best Buy’s internal social network called Blue Shirt Nation

social networks can improve your retention efforts and keep employees engaged

Streamlined communication, collaboration, and information sharing are all vital aspects to building a successful small business.

Social technology has risen to meet this challenge over the last few years.

The unique communication model inherent in the wiki makes it ideal for becoming a central business tool for your entire team.

Crowdsourcing coming to iPhone apps, big time

the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call

well-known examples, especially on the Web: the Netflix prize; Twitter search; public tagging of Library of Congress archival photos; even Wikipedia. Indeed, much of the concept of user-generated content is really about crowdsourcing.

The generally accepted basic tenets of Social Computing are: 1) Innovation is moving from a top-down to bottom-up model 2) Value is shifting from ownership to experiences 3) Power is moving from institutions to communities

Consequently, it appears that the two-way Web is increasingly moving the power out of the hands of trusted institutions and into the hands of everyday users, who decide for themselves what products they should buy, whose information they should consume, what marketing they want.

[A] new social structure is emerging in which technology puts power in communities, not institutions. Forrester calls this evolution Social Computing. Sounds like Web 2.0, right? We think not. And here’s why: Web 2.0 is about specific technologies (blogs, podcasts, wikis, etc) that are relatively easy to adopt and master. Social Computing is about the new relationships and power structures that will result. Think of it another way: Web 2.0 is the building of the Interstate Highway System in the 1950s; Social Computing is everything that resulted next (for better or worse): suburban sprawl, energy dependency, efficient commerce, Americans’ lust for cheap and easy travel.