Real Estate Appraiser Marketing

The old web sites from 4-5 years ago (that's right - 4-5 years ago is old in internet time) don't work well anymore - if you're trying to attract new business. Google wants 3 things from you. Do you know what they are?

Laying out the buttons and links on your website the wrong way can chase away your site visitors? Getting high hits but few actual contacts? It might be your site navigation.

White paper explaining the value of facebook for internet marketing.

If 76% of your client base were on one web site, would you create an account and build your profile? I would.

A lot of appraisers are worried that social networks impinge on an arms length transaction. I don't think so at all. But it's new technology, so govt and most agencies, corporations, and boards haven't really caught up. Caution is recommended, but not abstinence.

Green building and green appraising is intersecting. This is a marketing opportunity.

This promises to be a hot trend as more builders and consumers are carbon/green conscious. Take a class or make some identifiable adjustments to your approach, and start marketing it now, before everyone is doing it.