Bullish on the Future of Column Writing - National Society of Newspaper Columnists - 0 views
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Tom McHale on 31 Mar 16"A columnist must be quick and nimble with various platforms, such as Facebook or Twitter (and all those other platforms you've been avoiding) in order to promote a message with power and reach. What is your genre of column writing? Pick a niche and own it and use social media to raise your presence to a higher level. Although excellent writing will always be the star of the show, on-line competition requires journalists to set themselves apart. "Create value to a column with reporting," Avlon said. Facts, studies, quotes from experts, new angles and research will add to a columnist's reputation as a go-to resource. Although reporting is vital, capturing the emotion of an issue creates universal resonance. Avlon said, "Storytelling with compassion cuts across ideologies." To craft a standout blog or column, Avlon offered these elements: A strong point of view Expertise Research A compelling read"