Strengths of UAE market- With its rapidly evolving ICT infrastructure, the UAE is considered a regional hub for ICT in the Middle East and North Africa - Immense support from the UAE Government, including tax holidays for software companies, the easing of export and import regulations and training programmes are an added advantage- Extending infrastructure, attractive zones and technology parks such as Dubai internet City, Dubai Media City and Knowledge Village- Higher level of mobile penetration than other Middle East countries - The UAE remains ahead among the Arab nations in embracing newer ICT technologies, such as 3G, WiMax and mobile TV