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jack_fox

An introduction to knowledge graphs - 0 views

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    how to create your own knowledge graph of client data
Rob Laporte

5 Research-Backed SGE Insights All SEOs Should Know - 0 views

  • Rankings totally different [high impact]​ - SGE's method of selecting and ranking pages it shows is completely different from traditional ranking factors. This could have high impact on sites currently ranking high for keywords.  Local results sub par [low impact]​ - SGE's presentation of local results is clearly not as good as the traditional results, so if it remains as it currently is, users will probably prefer not using it.  Shopping results limit traffic opportunities [high impact]​ - Shopping results could have a high impact if you are not showing up in Google's product results. No web results are shown, so some brand sites will lose traffic. Top of funnel research useful (but you may be left out!) [high impact]​ - Informational searches could have a high impact if your brand isn't included. The key to getting included seems to be getting mentioned in third party lists that SGE depends on heavily.  Intent sometimes “off” [low impact] -  SGE is very bad at understanding the intent of queries. If users see this mismatch often, it may sour them to using SGE.
Rob Laporte

Impact of Google's AI Overviews: SEO Research Study - 0 views

  • Top 10 Web Results Feature in AIO Sources 99.5% of the Time
  • Digging deeper into the data, we also found that nearly 80% of the AI Overview results contain a link to one or more of the top 3 ranking results. And when looking at just the top 1 position, the AI Overview contained a link to it almost 50% of the time. 
  • The bottom line? One of the best ways to get referenced in an AIO now is to rank highly in Google.  
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  • AI Overviews Impact 44% of YMYL Keywords
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    "5 Research-Backed SGE Insights All SEOs Should Know"
Rob Laporte

Redefining SEO: AI Overviews and the road ahead - 0 views

  • Many reports highlight similarities between featured snippets and the answers provided in AI Overviews.  Some experts have even suggested that this redundancy could lead Google to eventually phase out featured snippets altogether.
Rob Laporte

SEO reality check: 13 hard-hitting truths you need to hear - 0 views

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    not sure if i agree that 'schema is passé' since Google has proposed shipping info schema recently and ecommerce schema but true that info about an organization may be better suited to a wikidata profile only
jack_fox

Google's Local Guide program: Wins, woes and what's next? - 0 views

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    As many local guides seek to improve google maps just seek to game the system and thus degrade quality.
jack_fox

I Attended Google's Creator Conversation Event, And It Turned Into A Funeral | GIA... - 0 views

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    small sites shadowbanned from serps but scraped for AI
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