Mobile Intelligence Unit - AR Research

Ogilvy and Mindmatic were instrumental in helping IKEA to develop this mobile web interior home planning tool. 

This is one list of reading relating to augmented reality.

A new report from Juniper Research has found that the market for mobile augmented reality (AR) services is expected to reach $732 million by 2014, with revenues derived from a combination of paid-for app downloads, subscription based services and advertising.

Nokia Working on "Augmented Reality" for Mobile Phones

"Using smart phones as navigation tools is all the rage these days, what with a slew of applications available for the iPhone and Android platforms that utilize those devices' built-in GPS systems in determining users' real-time location."

Using smart phones as navigation tools is all the rage these days, what with a slew of applications available for the iPhone and Android platforms that utilize those devices' built-in GPS systems in determining users' real-time location.

unaio allows you to create, explore and share information in a completely new way using augmented reality. By combining innovative online and mobile technologies you will be able to see any kind of location-based content through the display of your mobile phone. junaio is bringing the Internet to the real world around you. So get ready for the Outernet experience and join in!

Apple won't let augmented reality apps into the iPhone App Store. Why? The answer might be patent application number 20090175499, called "Systems and methods for identifying objects and providing information related to identified objects". The first claim in the application is a doozy: A method of providing a user with information related to an object in real time comprising: identifying the object with a portable electronic device; establishing a communications channel with an external source; searching for information related to the identified object on the external source, acquiring the information via the communications channel; and enabling the user to access at least a portion of the information on the portable electronics device.

WT International works on cutting edge of technological innovation and media. After becoming the worlds first agency to launch Layar, the first augmented reality browser, the agency now has a new first; today, the first augmented reality platform in Russia, for telecoms provider MTS, was launched on: http://red.mts.ru/newreality/.

Lonely Planet's CEO Stephen Palmer calls the deal "genuinely transformational" and it is, taking Nokia Maps' location-awareness and making it 'hyperlocal' rendering it more functional for users. For Lonely Planet, it takes a traditional media company's business model and removes all the time, space, and place boundaries giving the company a super-targeted syndication platform. I'm genuinely impressed.

First off, the Nokia-owned company has launched LocationPoint in Europe. LocationPoint is NAVTEQ's proprietary location-based advertising service that ties together businesses with end users through mobile devices. The platform-independent solution can serve advertisements, coupons and other incentives to end users based on their location. For instance, an end user in the vicinity of a coffee shop could be served a coupon for a discount on a premium cup of joe.

Mashable reports on a discovery that the latest update to the iPhone application from popular business establishment review site Yelp [App Store, Free] contains an augmented reality easter egg called "Monocle" that allows users to view business ratings overlayed on a video stream from their iPhone's camera. The feature is only compatible with the iPhone 3GS, which contains the necessary digital compass for properly assessing the device's orientation.